Schilling, Melissa A., <br/><br/>
Strategic management of technological innovation / 
Melissa A. Schilling, New York University. 
 - Fifth edition. 
 - xvi, 320 pages :  23 cm   illustrations;  
<br/><br/> Includes index.  About the Author<br/>Melissa Schilling<br/><br/>Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schilling’s research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. <br/><br/>Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimer’s Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations<br/>  
<br/><br/>Preface<br/><br/>Introduction 1<br/><br/>PART ONE<br/><br/>Industry Dynamics of Technological Innovation 13<br/><br/>Sources of Innovation 15<br/><br/>Types and Patterns of Innovation 43<br/><br/>Standards Battles and Design Dominance 67<br/><br/>Timing of Entry 89<br/><br/>PART TWO<br/><br/>Formulating Technological Innovation Strategy 107<br/><br/>Defining the Organization's Strategic Direction 109<br/><br/>Choosing Innovation Projects 129<br/><br/>Collaboration Strategies 153<br/><br/>Protecting Innovation 183<br/><br/>PART THREE<br/><br/>Implementing Technological Innovation Strategy 209<br/><br/>Organizing for Innovation 211<br/><br/>Managing the New Product Development Process 235<br/><br/>Managing New Product Development Teams 265<br/><br/>Crafting a Deployment Strategy 283<br/><br/>INDEX 311 
<br/><br/><label>ISBN: </label>9781259255526 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>New products--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD45  / .S3353 2017 
<br/><br/><label>Dewey Class. No.: </label>658.4/012