TY  - BOOK
AU  - Gutierrez ,Ben Paul B.
TI  - Cases on marketing management in the Philippine setting
SN  - 9715423671
U1  - 658.8009599 
PY  - 2002///
CY  - Quezon City
PB  - University of the Philippines Press
KW  - Marketing
KW  - Philippine
KW  - Management
ER  -