TY  - BOOK
AU  - Pereda,Pedrito Real
AU  - Pereda ,Purisima Pedrialva
AU  - Castillo ,Vicente M.
TI  - Principles of marketing
SN  - 9789719905752
U1  - 658.8 23
PY  - 2014///]
CY  - Intramuros, Manila
PB  - Mindshapers Co., Inc.
KW  - Marketing
KW  - Moral and ethical aspects
KW  - Branding (Marketing)
KW  - Pricing
N1  - 600-699
ER  -