Pereda, Pedrito Real Principles of marketing / Pedrito Real Pereda, Purisima Pedrialva Pereda, Vicente M. Castillo. - x , 275 pages ; 23 cm. ISBN: 9789719905752 Subjects--Topical Terms: MarketingMarketing--Moral and ethical aspectsBranding (Marketing)Pricing Dewey Class. No.: 658.8