TY  - BOOK
AU  - Medina,Roberto G.
TI  - Principles of marketing
SN  - 9789712352423
U1  - 658.8 
PY  - 2008///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing
KW  - Consumer behavior
KW  - Advertising
KW  - Branding
N1  - 600-699
ER  -