Medina, Roberto G. <br/><br/>
Principles of marketing / 
Roberto G. Medina. 
 - Revised edition 
 - xv , 326 pages :  illustrations ;  22 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789712352423 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior<br/>Advertising<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.8