Marketing shift :  from basics to breakthroughs / 
Josiah Go , editor. 
 - xii , 184 pages :  22 cm 
<br/><br/><label>ISBN: </label>971920611x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8