TY  - BOOK
AU  - Clark,Richard E.
TI  - Learning from media: arguments, analysis, and evidence 
T2  - Perspectives in instructional technology and distance learning
SN  - 9781617358104 (pbk.)
AV  - LB1028.4 .C53 2012
U1  - 371.33 23
PY  - 2012///
CY  - Charlotte, N.C.
PB  - Information Age Publishing Incorporated
KW  - Media programs (Education)
N1  - Includes bibliographical references; Media are "mere vehicles" : foreword to the second edition / Michael Simonson --
Preface / Richard E. Clark --
Media are "mere vehicles" : the opening argument / Richard E. Clark --
Questioning the meta-analyses of computer-based instruction research / Richard E. Clark --
Why should we expect media to teach anyone anything? / Richard E. Clark and Gavriel Salomon --
International views of the media debate / Richard E. Clark and Brenda M. Sugrue --
A summary of the disagreements with the "mere vehicles" argument / Richard E. Clark --
Robert Kozma's counterpoint theory of "learning with media" / Robert B. Kozma --
Kozma reframes and extends his counter argument / Robert B. Kozma --
A review of Kozma and Clarks' arguments / Gary R. Morrison The media versus methods issue / Richard E. Clark --
Are methods "replaceable" ? : a reply to critics in the ETRD special issue on the debate / Richard E. Clark --
New directions : an argument for research-based performance technology / Richard E. Clark and Fred Estes --
New directions : evaluating distance education technologies / Richard E. Clark --
New directions : equivalent evaluation of instructional media : the next round of media comparison studies / Gary R. Morrison --
What is next in the media and methods debate? / Richard E. Clark

ER  -