Gordon, Ian,  1952 June 19- <br/><br/>
Managing the new customer relationship :  strategies to engage the social customer and build lasting value / 
Ian H. Gordon. 
 - Mississauga, Ont. :  J. Wiley & Sons Canada,  2013. 
 - xx, 327 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781118092217 111809221X 9781118255896 (ebk) 
<br/><br/><label>LCCN: </label>2013427083 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>20139009418 016433084  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations--Management.<br/>Social media--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .G66 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/12