Mikitani, Hiroshi. <br/><br/>
Marketplace 3.0 :  rewriting the rules of borderless business / 
Hiroshi Mikitani. 
 - 247 pages  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation. 
<br/><br/> 	<br/>The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth. 
<br/><br/><label>ISBN: </label>9780230342149 
<br/><br/><label>LCCN: </label>2012035393 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Management.<br/>Business enterprises--Computer networks--Management.<br/>Business logistics.<br/>International business enterprises--Management.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / .M537 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8/72