Social media communication : concepts, practices, data, law and ethics /
Jeremy Harris Lipschultz.
- Second edition
- xx, 375 pages ; 24 cm
Earlier edition: 2015.
Includes bibliographical references and index.
Table of Contents
1. Introduction to Social Media Concepts
2. CMC, Diffusion and Social Theories
3. Social Media in Journalism
4. Social Media in Public Relations
5. Social Media in Advertising and Marketing
6. Social Media Metrics and Analytics
7. New and Mobile Media Technologies, Innovation and Investment
8. Big Data and Privacy
9. Law and Regulation
10. Social Media Ethics
11. Best Practices in Social Media
12. Future of Social Media and Information Literacy
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics?all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry?s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they?ll need to both evaluate and utilize current and future forms of social media.
9781138229778 (pbk.)
2017004170
Social media. Social networks. Online social networks. Social media--Law and legislation. Social media--Moral and ethical aspects.