TY  - BOOK
AU  - Brunt,Paul
AU  - Horner, Susan,
AU  - Semley, Natalie,
TI  - Research methods in tourism, hospitality & events management
SN  - 9781473919150 (alk. paper)
U1  - 338.4791072 23
PY  - 2017///
CY  - Thousand Oaks, CA
PB  - Sage Publications Ltd
KW  - Tourism
KW  - Research
KW  - Methodology
N1  -  Includes bibliographical references and index; Chapter 1: What is Research?
 
Chapter 2: Research Methods
 
Chapter 3: Planning a Project
 
Chapter 4: Selecting a Sample
 
Chapter 5: Quantitative Data Collection Methods
 
Chapter 6: Qualitative Data Collection Methods
 
Chapter 7: Analysing the Data: A Quantitative Approach
 
Chapter 8: Analysing the Data: A Qualitative Approach
 
Chapter 9: Writing Up, Presenting and Publishing the Results; 300-399; 330
N2  - In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research
ER  -