Event management : introduction to meetings, incentives, conferences, exhibitions (MICE), festivals, & other special events / Bernardo B. Rodolfa Jr., Ph.D. (IHM).

By: Rodolfa, Bernardo B. Jr [author.]
Language: English Publisher: Intramuros, Manila : Mindshapers Co., Inc., [2022]Copyright date: © 2022Edition: Revised editionDescription: xii, 202 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786214063215Subject(s): Special events | Special events -- Planning | Special events. -- ManagementDDC classification: 394.2/068
Contents:
Preface -- Dedication and acknowledgment -- Chapter 1: Overview of the MICE industry -- Chapter 2: MICE in focus -- Chapter 3: Philippine festivals and other celebrations -- Chapter 4: Personal and special events -- Chapter 5: Overview of event management -- Chapter 6: The event industry in general -- Chapter 7: Your role as a manager -- Chapter 8: Getting started: on gathering information -- Chapter 9: The concept of the event -- Chapter 10: Screening the event concept -- Chapter 11:Filling the gaps of the event concept -- Chapter 12: The event proposal -- Chapter 13: Finalizing the event concept with the event team -- Chapter 14: The event execution and evaluation -- Bibliography/References
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Includes bibliographical references.

Preface -- Dedication and acknowledgment -- Chapter 1: Overview of the MICE industry -- Chapter 2: MICE in focus -- Chapter 3: Philippine festivals and other celebrations -- Chapter 4: Personal and special events -- Chapter 5: Overview of event management -- Chapter 6: The event industry in general -- Chapter 7: Your role as a manager -- Chapter 8: Getting started: on gathering information -- Chapter 9: The concept of the event -- Chapter 10: Screening the event concept -- Chapter 11:Filling the gaps of the event concept -- Chapter 12: The event proposal -- Chapter 13: Finalizing the event concept with the event team -- Chapter 14: The event execution and evaluation -- Bibliography/References

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