The correlational study of demographic profile, onle shopping behavior, and the level of stress among selected CIT - University students / Kier Vincent T. Basalan, Joyce Jane F. Bubuli, Shiela Marie C. Galila, Ricklene Rose A. Satsat.
By: Basalan, Kier Vincent T [author.]
Contributor(s): Bubuli, Joyce Jane F [author.] | Galila, Shiela Marie C [author.] | Satsat, Ricklene Rose A [author.]
Language: English Description: iii, 94 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Consumer behaviorDDC classification: 658.8342 Dissertation note: Thesis -- Cebu Institute of Technology - University, College of Arts, Sciences, and Education, Bachelor of Science in Psychology, June 2023 Summary: The COVID-19 pandemic has caused significant changes in people's daily lives, including their shopping behavior. This study aimed to investigate the correlation of demographic profile, online shopping behavior and the level of stress among selected CIT-University students. To achieve this, the study utilized a descriptive correlational research to draw statistical conclusions about the population of interest. The researchers utilized the Krejci Morgan formation to calculate the sample size. A total of 352 respondents completed an online survey, which included the compulsive buying scale and the DASS-42 to assess online shopping behavior and perceived stress levels of the respondents, respectively. The results of the study indicated a positive correlation between demographic profile (age, gender, and education level) and online shopping behavior and stress levels. Specifically, the males and individuals whose ages range between 21-23 showed a higher level of urge to indulge in online shopping as a coping mechanism for stress. The study also fund a significant correlation between stress and online shopping behavior, supporting previous research that suggested consumers experiencing stress may exhibit increased online shopping behavior to increase saving during times of stress. The study's results can help retailers and educators understand the impact of the COVID-19 pandemic on consumer behavior and well-being. Moreover, it can assist in developing strategies to cope with stress and promote positive online shopping behavior among consumers.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
THESIS / DISSERTATION
|
COLLEGE LIBRARY | COLLEGE LIBRARY Filipiniana | 658.8342 B2903 2023 (Browse shelf) | Not for loan (In Process) | T1966 |
Browsing COLLEGE LIBRARY Shelves , Shelving location: Filipiniana Close shelf browser
| No cover image available |
|
No cover image available | No cover image available |
|
|
|
||
| 658.83 Es87 1989 Marketing research for Filipinos / | 658.83 R5409 2016 User-friendly marketing research / | 658.8342 Ap69 2005 Applied consumer psychology / | 658.8342 B2903 2023 The correlational study of demographic profile, onle shopping behavior, and the level of stress among selected CIT - University students / | 658.8342 M5235 2019 Consumer behavior : dynamics, dimensions & models / | 658.8342 M5235 2019 Consumer behavior : dynamics, dimensions & models / | 658.8342 P413 2015 Consumer behavior : (a practical approach to consumer understanding) / |
Includes bibliographical references
Thesis -- Cebu Institute of Technology - University, College of Arts, Sciences, and Education, Bachelor of Science in Psychology, June 2023
The COVID-19 pandemic has caused significant changes in people's daily lives, including their shopping behavior. This study aimed to investigate the correlation of demographic profile, online shopping behavior and the level of stress among selected CIT-University students. To achieve this, the study utilized a descriptive correlational research to draw statistical conclusions about the population of interest. The researchers utilized the Krejci Morgan formation to calculate the sample size. A total of 352 respondents completed an online survey, which included the compulsive buying scale and the DASS-42 to assess online shopping behavior and perceived stress levels of the respondents, respectively. The results of the study indicated a positive correlation between demographic profile (age, gender, and education level) and online shopping behavior and stress levels. Specifically, the males and individuals whose ages range between 21-23 showed a higher level of urge to indulge in online shopping as a coping mechanism for stress. The study also fund a significant correlation between stress and online shopping behavior, supporting previous research that suggested consumers experiencing stress may exhibit increased online shopping behavior to increase saving during times of stress. The study's results can help retailers and educators understand the impact of the COVID-19 pandemic on consumer behavior and well-being. Moreover, it can assist in developing strategies to cope with stress and promote positive online shopping behavior among consumers.
There are no comments for this item.