New products management / Merle Crawford, Anthony Di Benedetto.
By: Crawford, C. Merle (Charles Merle) [author]
Contributor(s): Di Benedetto, C. Anthony
Language: English Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Edition: Eighth editionDescription: xx, 540 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072961449 (alk. paper); 9780072961447Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153 | .C72 2006Online resources: Publisher description | Table of contents onlyItem type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.5/75 C858 2006 (Browse shelf) | Available | CITU-CL-38686 |
Total holds: 0
Includes bibliographical references and index.
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