Menu marketing and management : competency guide / National Restaurant Association Educational Foundation.

Contributor(s): Educational Foundation (National Restaurant Association)
Language: English Series: NRAEF ManageFirst programPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007Description: x, 152 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0132222019 (pbk.); 9780132222013Other title: NRAEF ManageFirst [At head of title:]Subject(s): Menus -- Planning | Menu design | Restaurants -- Marketing | Food service -- MarketingDDC classification: 642.5 LOC classification: TX911.3.M45 | M45 2007
Contents:
Factors that impact menu item selection -- Meeting nutritional needs and food preferences of customers -- Menu layout and design -- Menu pricing -- The alcohol beverage menu -- Menu item sales performance analysis -- Menu sales mix analysis.
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Item type Current location Home library Call number Copy number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
GENERAL REFERENCE 		642.5 N213 2007 (Browse shelf) c.1 Available CITU-CL-38182
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
GENERAL REFERENCE 		642.5 N213 2007 (Browse shelf) c.2 Available CITU-CL-39186
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"A foundation topic of the NRAEF certificate program"--Cover.

Includes index.

Factors that impact menu item selection -- Meeting nutritional needs and food preferences of customers -- Menu layout and design -- Menu pricing -- The alcohol beverage menu -- Menu item sales performance analysis -- Menu sales mix analysis.

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