Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A [author]
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D
Language: English Publisher: Boston : McGraw-Hill/Irwin, c2006Edition: Fourth editionDescription: xxvii, 708 pages : illustrations , map ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780072961942; 0072961945 (alk. paper); 9780071253291Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .Z45 2006Online resources: Publisher description | Table of contents only | Contributor biographical information| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Z37 2006 (Browse shelf) | Available | CITU-CL-41035 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Z37 2006 (Browse shelf) | Available | CITU-CL-36211 |
Total holds: 0
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| 658.8 W458 2003 Customer care in a week / | 658.8 W458 2003 Customer care in a week / | 658.8 W661 2021 The essentials of contemporary marketing / | 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / | 658.8 Z37 2006 Services marketing : integrating customer focus across the firm / | 658.800285 C268 2000 Cases in electronic commerce / | 658.800285 H12 1997 Net gain : expanding markets through virtual communities / |
Includes bibliographical references and index.
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