Engaging social media influencers to recruit hard-to-reach populations
By: Wentzell, Katherine [author]
Contributor(s): Walker, Heather R [author] | Hughes, Allyson S [author] | Vessey, Judith A [author]
Language: English Copyright date: 2021Subject(s): Biomedical Research - standards | Clinical research | Influencer marketing | Social Media | Virtual Reality In: Nursing Research November/December 2021, Vol. 70 Issue 6, pages 455 - 461Abstract: Background Though clinical researchers have begun to use social media platforms to recruit participants, social media influencers are innovative community connectors to further expand recruitment reach, especially in hard-to-reach populations. Objectives The purpose of this methods article is to provide a step-by-step guide for engaging social media influencers for virtual participant recruitment. Methods There are multiple steps for researchers to follow, including preplanning, institutional review board approval, engaging with influencers, the pitch, the post, and results dissemination. Discussion Engaging social media influencers to recruit for clinical research demonstrates great potential to increase access to hard-to-reach populations. Several methodological considerations remain, and this article shares both opportunities and challenges to guide researchers in this technique.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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JOURNAL ARTICLE
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COLLEGE LIBRARY | COLLEGE LIBRARY PERIODICALS | Not for loan |
Background
Though clinical researchers have begun to use social media platforms to recruit participants, social media influencers are innovative community connectors to further expand recruitment reach, especially in hard-to-reach populations.
Objectives
The purpose of this methods article is to provide a step-by-step guide for engaging social media influencers for virtual participant recruitment.
Methods
There are multiple steps for researchers to follow, including preplanning, institutional review board approval, engaging with influencers, the pitch, the post, and results dissemination.
Discussion
Engaging social media influencers to recruit for clinical research demonstrates great potential to increase access to hard-to-reach populations. Several methodological considerations remain, and this article shares both opportunities and challenges to guide researchers in this technique.
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