Core concepts in hospitality and tourism : hospitality services marketing
Publisher: New York: 3G E-Learning, [2019]Publisher: c2019Description: 1 DVD; 4 3/4 inContent type: text Media type: computer Carrier type: computer discISBN: 9781984620965Subject(s): Hospitality industry. -- Management | TourismDDC classification: 647.94068 LOC classification: TX911.3Summary: Discusses this vital discipline specifically for the tourism and hospitality industry. Analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. This book covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
CD/DVD
|
COLLEGE LIBRARY | COLLEGE LIBRARY LIC Gateway | 647.94068 C8125 2019 (Browse shelf) | Not for loan |
includes bibliographic references and index.
Discusses this vital discipline specifically for the tourism and hospitality industry.
Analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective.
This book covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality.
600-699 Technology and Applied Science
There are no comments for this item.