Marketing communications / John Egan.
By: Egan, John [author.]
Language: English Publisher: London : Sage, 2015Edition: Second editionDescription: ix, 420 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781446259023 (hardback); 1446259021 (hardback); 9781446259030 (paperback); 144625903X (paperback)Subject(s): Communication in marketing | Marketing | Advertising | Advertising | Communication in marketing | MarketingDDC classification: 658.802 LOC classification: HF5415.123 | .E4 2015| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.802 Eg13 2015 (Browse shelf) | Available | CITU-CL-46863 |
Total holds: 0
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| 658.800973 T619 1986 Cases and classics in marketing management / | 658.802 As71 1990 Marketing : principles & strategy / | 658.802 C337 1991 Organizing and implementing the marketing effort : text and cases / | 658.802 Eg13 2015 Marketing communications / | 658.802 H187 2014 The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / | 658.802 H261 2011 Harvard business review on reinventing your marketing. | 658.802 H976 1995 Business marketing management : a strategic view of industrial and organizational markets / |
Includes bibliographical references and index.
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