Analysis for strategic marketing / Vithala R. Rao, Joel H. Steckel.

By: Rao, Vithala R [author]
Contributor(s): Steckel, Joel H
Publisher: Reading, Mass. : Addison-Wesley, c1998Description: xiii, 514 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0321001982Subject(s): MarketingDDC classification: 658.802 LOC classification: HF5415 | .R3242 1998
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.802 R18 1998 (Browse shelf) Available CL-27567
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Includes bibliographical references and indexes.

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