Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

By: Kinnear, Thomas C, 1943- [author]
Contributor(s): Taylor, James R. (James Ronald), 1938-
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1996Edition: Fifth editionDescription: xxii, 888 pages : illustrations (some color), maps ; 24 cm. + 1 computer disk (3 1/2 in.)Content type: text Media type: unmediated Carrier type: volume ISBN: 0079122523 (alk. paper)Subject(s): Marketing research | Marketing -- ManagementDDC classification: 658.83 LOC classification: HF5415.2 | .K53 1996Online resources: Publisher description | Table of contents
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.83 K397 1996 (Browse shelf) Available CL-24814
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Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM and compatible computers.

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