Exploring marketing research / William G. Zikmund.

By: Zikmund, William G [author]
Series: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c1997Edition: Sixth editionDescription: xxvii, 739 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 003018763XSubject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .Z54 1997
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.83 Z68 1997 (Browse shelf) Available CL-23265
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Includes bibliographical references and index.

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