Otto Kleppner's Advertising procedure / Thomas Russell, Glenn Verrill.
By: Kleppner, Otto [author]
Contributor(s): Russell, Thomas | Verrill, Glenn
Series: The Prentice-Hall series in marketingPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Edition: Ninth editionDescription: xvii, 665 pages : illustrations (some color) ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0136432557Uniform titles: Advertising procedure Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5823 | .K45 1988| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 K678 1988a (Browse shelf) | Available | CL-re 12853 |
Total holds: 0
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| 659.1 H169 2005 Planning for power advertising : a user's manual for students and practitioners / | 659.1 J718 1995 When ads work : new proof that advertising triggers sales / | 659.1 K162 1987 Essentials of advertising / | 659.1 K678 1988a Otto Kleppner's Advertising procedure / | 659.1 L821 1986 The advertising and promotion challenge: vaguely right or precisely wrong?/ | 659.1 M379 2010 The copywriting sourcebook : how yo write better copy, faster - for everything from ads to websites / | 659.1 Og9 1997 Advertising / |
Includes index.
Bibliography: p. 627-629.
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