Creative strategy in direct marketing / Susan K. Jones.
By: Jones, Susan K [author]
Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1995Description: xii, 436 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0844231797 :Subject(s): Direct marketingDDC classification: 658.84 LOC classification: HF5415.126 | .J66 1995| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.84 J725 1995 (Browse shelf) | Available | CL-re 21974 |
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Includes bibliographical references (p. 416-419) and index.
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