Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
By: McCarthy, E. Jerome (Edmund Jerome) [author]
Contributor(s): Perreault, William D
Series: The Irwin series in marketingPublisher: Homewood, IL : Irwin, c1993Edition: Eleventh editionDescription: xxii, 763, 15, 14 pages : color illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 025610509XSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .M369 1993| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | Available | CL-25274 | |||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.1 | Available | CL-re 18814 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.2 | Available | CL-23153 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.3 | Available | CL-25846 | ||
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 Mc127 1993 (Browse shelf) | c.4 | Available | CL-25847 |
Total holds: 0
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| 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 Mc127 1993 Basic marketing : a global-managerial approach / | 658.8 P141 2006 Make winning a habit / | 658.8 P215 2000 Advertising campaign strategy : a guide to marketing communication plans / | 658.8 P426 2002 Basic marketing : a global-managerial approach/ |
Includes bibliographical references (p. 723-760) and indexes.
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