Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
By: Quelch, John A [author]
Contributor(s): Farris, Paul W
Publisher: Burr Ridge, Ill. : Irwin, c1994Edition: Fourth editionDescription: xiii, 746 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0256122725Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1 LOC classification: HF5823. | Q44 1994| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Q33 1994 (Browse shelf) | c.1 | Available | CL-re 18514 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Q33 1994 (Browse shelf) | c.2 | Available | CL-re 18515 |
Total holds: 0
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| 659.1 L821 1986 The advertising and promotion challenge: vaguely right or precisely wrong?/ | 659.1 M379 2010 The copywriting sourcebook : how yo write better copy, faster - for everything from ads to websites / | 659.1 Og9 1997 Advertising / | 659.1 Q33 1994 Cases in advertising and promotion management / | 659.1 Q33 1994 Cases in advertising and promotion management / | 659.1 R427 1998 Advertising and promotion : an integrated marketing communications perspective / | 659.1 T3433 2018 Theory, practice and techniques in advertising and sales management |
Includes bibliographical references and index.
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