Essentials of advertising / Louis C. Kaufman.
By: Kaufman, Louis [author]
Publisher: San Diego : Harcourt Brace Jovanovich, c1987Edition: Second editionDescription: xiv, 558 pages , [64] pages of plates : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0155241028Subject(s): Advertising -- United States | Advertising -- United States -- Case studiesDDC classification: 659.1 LOC classification: HF5813.U6 | K38 1987| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 K162 1987 (Browse shelf) | Available | CL-re 15097 |
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| 659.1 H116 2018 Advertising & promotion / | 659.1 H169 2005 Planning for power advertising : a user's manual for students and practitioners / | 659.1 J718 1995 When ads work : new proof that advertising triggers sales / | 659.1 K162 1987 Essentials of advertising / | 659.1 K678 1988a Otto Kleppner's Advertising procedure / | 659.1 L821 1986 The advertising and promotion challenge: vaguely right or precisely wrong?/ | 659.1 M379 2010 The copywriting sourcebook : how yo write better copy, faster - for everything from ads to websites / |
Includes bibliographies and index.
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