When ads work : new proof that advertising triggers sales / John Philip Jones.
By: Jones, John Philip [author]
Publisher: New York : Lexington Books, c1995Description: xvi, 240 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0029166624 :Subject(s): Advertising -- Case studies | Sales promotion -- Case studiesDDC classification: 659.1 LOC classification: HF5823 | .J719 1995| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 J718 1995 (Browse shelf) | Available | CL-25035 |
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| 659.1 H116 2010 Advertising and promotion : in integrated marketing communications / | 659.1 H116 2018 Advertising & promotion / | 659.1 H169 2005 Planning for power advertising : a user's manual for students and practitioners / | 659.1 J718 1995 When ads work : new proof that advertising triggers sales / | 659.1 K162 1987 Essentials of advertising / | 659.1 K678 1988a Otto Kleppner's Advertising procedure / | 659.1 L821 1986 The advertising and promotion challenge: vaguely right or precisely wrong?/ |
Includes bibliographical references (p. 223-231) and index.
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