Essentials of contemporary advertising / William F. Arens, David H. Schaefer.
By: Arens, William F [author]
Contributor(s): Schaefer, David H
Publisher: Boston : McGraw-Hill Irwin, c2007Description: xxviii, 558 pages : illustrations (chiefly color), map ; 28 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0073136662 (alk. paper); 9780073136660Subject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .A74 2007Online resources: Publisher description | Table of contents| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 2007 (Browse shelf) | c.1 | Available | CITU-CL-34756 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 2007 (Browse shelf) | c.2 | Available | CITU-CL-38880 |
Total holds: 0
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| 659.1 Ar33 1996 Contemporary advertising / | 659.1 Ar33 2002 Contemporary advertising / | 659.1 Ar33 2004 Contemporary advertising / | 659.1 Ar33 2007 Essentials of contemporary advertising / | 659.1 Ar33 2007 Essentials of contemporary advertising / | 659.1 Ar33 2011 Contemporary advertising and integrated marketing communications / | 659.1 Ar337 2017 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references (p. 506-521) and indexes.
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