Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.
By: Arens, William F [author]
Contributor(s): Bovée, Courtland L
Series: The Irwin series in marketingPublisher: Burr Ridge, Ill. : Irwin, c1994Edition: Fifth editionDescription: xxx, 573, [81] pages : illustrations (some color) ; 29 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 025613412XSubject(s): AdvertisingDDC classification: 659.1 LOC classification: HF5821 | .B62 1994| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 1994 (Browse shelf) | c.1 | Available | CL-re 19995 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 1994 (Browse shelf) | c.2 | Available | CL-22731 | ||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 659.1 Ar33 1994 (Browse shelf) | c.3 | Available | CL-25241 |
Total holds: 0
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| 659.1 Al 799 2013 Advertising creative : strategy, copy, design / | 659.1 Ar33 1994 Contemporary advertising / | 659.1 Ar33 1994 Contemporary advertising / | 659.1 Ar33 1994 Contemporary advertising / | 659.1 Ar33 1996 Contemporary advertising / | 659.1 Ar33 1996 Contemporary advertising / | 659.1 Ar33 2002 Contemporary advertising / |
Bovée's name appears first on previous editions.
Includes bibliographical references and indexes.
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