Tourism and generation y / edited by Pierre Benckendorff, Gianna Moscardo, Donna Pendergast.

Contributor(s): Benckendorff, Pierre [editor] | Moscardo, Gianna [editor] | Pendergast, Donna [editor]
Language: English Publisher: Cambridge, Massachusett : CAB International, 2010Description: xii, 170 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781845936013 ; 1845936019Subject(s): Tourism | Tourism -- Social aspects | Culture and tourismDDC classification: 306.4819
Contents:
pt. 1. Gen Y and tourism. Getting to know the Y generation / Donna Pendergast -- Mythbusting: generation Y and travel / Gianna Moscardo and Pierre Benckendorff -- Generation Y's travel behaviours: a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick -- Understanding generation Y tourists: managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo -- pt. 2. Gen Y tourist behaviour. Generation Y as wine tourists: their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters -- Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings [and others] -- Nature-based tourism in North America: is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair -- Tourism and the N generation in a dynamically changing society: the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley -- Beach safety and millennium youth: travellers and sentinels / Jeff Wilks and Donna Pendergast -- Personal travel safety: a new generational perspective / Jeff Wilks and Donna Pendergast -- pt. 3. Capitalizing on Gen Y as consumers and producers. Adjusting attitudes using traditional media: magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman -- Understanding generation Y's attitudes towards a career in the industry / Scott Richardson -- Generation Y and work in tourism and hospitality: problem? what problem? / Grant Cairncross and Jeremy Buultjens -- Generation Y's future tourism demand: some opportunities and challenges / Petra Glover.
Summary: This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them.
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SUBJECT REFERENCE 		306.4819 T645 2010 (Browse shelf) Available CITU-CL-41873
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pt. 1. Gen Y and tourism. Getting to know the Y generation / Donna Pendergast --
Mythbusting: generation Y and travel / Gianna Moscardo and Pierre Benckendorff --
Generation Y's travel behaviours: a comparison with baby boomers and generation X / Yu-Chin Huang and James F. Petrick --
Understanding generation Y tourists: managing the risk and change associated with a new emerging market / Pierre Benckendorff and Gianna Moscardo --
pt. 2. Gen Y tourist behaviour. Generation Y as wine tourists: their expectations and experiences at the winery-cellar door / Joanna Fountain and Steve Charters --
Generation Y: perspectives of quality in youth adventure travel experiences in an Australian backpacker context / Gayle Jennings [and others] --
Nature-based tourism in North America: is generation Y the major cause of increased participation? / Lori Pennington-Gray and Sandy Blair --
Tourism and the N generation in a dynamically changing society: the case of South Korea / Minkyung Park, Hochan Jang, Seokho Lee and Russell Brayley --
Beach safety and millennium youth: travellers and sentinels / Jeff Wilks and Donna Pendergast --
Personal travel safety: a new generational perspective / Jeff Wilks and Donna Pendergast --
pt. 3. Capitalizing on Gen Y as consumers and producers. Adjusting attitudes using traditional media: magazines can still move millennials / Marsha D. Loda and Barbara C. Coleman --
Understanding generation Y's attitudes towards a career in the industry / Scott Richardson --
Generation Y and work in tourism and hospitality: problem? what problem? / Grant Cairncross and Jeremy Buultjens --
Generation Y's future tourism demand: some opportunities and challenges / Petra Glover.

This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them.

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