Sold separately : children and parents in consumer culture / Ellen Seiter

By: Seiter, Ellen [author]
Language: English Series: Rutgers series in communications, media, and culturePublisher: New Brunswick, New Jersey : Rutgers University Press, 1993Description: xii, 257 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0813519888 ; 9780813519883 ; 081352198X; 9780813521985Subject(s): Children as consumer -- United States | Television advertising and children -- United States | Child consumers | Television advertising and childrenDDC classification: 305.23
Contents:
Children's desires/mother's dilemmas: the social contexts of consumption -- Buying happiness, buying success: toy advertising to parents -- The real power of commercials: questioning the terms of debates -- Utopia or discrimination?: commercials for kids -- Toy-based videos for girls: My little pony -- Action TV for boys: Slimer and the real ghostbusters -- Toys "R" Us: marketing to children and parents.
Summary: "In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters."
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		305.23 Se15 1993 (Browse shelf) Available CL-re21224
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Includes index.

Children's desires/mother's dilemmas: the social contexts of consumption --
Buying happiness, buying success: toy advertising to parents --
The real power of commercials: questioning the terms of debates --
Utopia or discrimination?: commercials for kids --
Toy-based videos for girls: My little pony --
Action TV for boys: Slimer and the real ghostbusters --
Toys "R" Us: marketing to children and parents.

"In this thought-provoking study, Seiter reasonably urges parents and others to put aside their own tastes and to understand that children's consumer culture promotes solidarity and sociability among youngsters."

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