Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.
By: Stanton, William J [author]
Contributor(s): Etzel, Michael J | Walker, Bruce J
Series: McGraw-Hill series in marketingPublisher: New York : McGraw-Hill, c1994Edition: Tenth editionDescription: xxviii, 697 pages : color illustrations , color maps ; 27 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0070610150 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .S745 1994| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 St26 1994 (Browse shelf) | Available | CL-re 21351 | |||
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 St26 1994 (Browse shelf) | c.1 | Available | CL-re 20012 |
Total holds: 0
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| 658.8 Se37 1990 The McGraw-Hill 36-hour marketing course / | 658.8 St26 1978 Fundamentals of marketing / | 658.8 St26 1991 Fundamentals of marketing / | 658.8 St26 1994 Fundamentals of marketing / | 658.8 St26 1994 Fundamentals of marketing / | 658.8 Su35 2011 The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / | 658.8 T239 2002 Will & vision : how latecomers grow to dominate markets / |
Includes bibliographical references and indexes.
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