Marketing research : a practical approach / Bonita Kolb.

By: Kolb, Bonita M [author]
Language: English Publisher: Los Angeles : SAGE, c2008Description: xiii, 292 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781412947978; 1412947960 (hbk.); 9781412947961 (hbk.); 1412947979 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .K59 2008Online resources: Publisher description | Table of contents only
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK GRADUATE LIBRARY
GRADUATE LIBRARY
SUBJECT REFERENCE 		658.83 K83 2008 (Browse shelf) Available CITU-CL-39687
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Includes bibliographical references (p. [280]-287) and index.

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