Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates.
By: Bates, Suzanne
Language: English Publisher: New York : McGraw-Hill, [2012]Copyright date: c2012Description: xx, 230 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 9780071762861 (alkaline paper); 0071762868 (alkaline paper)Subject(s): Chief executive officers | Branding (Marketing) | Corporate image | LeadershipDDC classification: 658.4/092 LOC classification: HD38.2 | .B38 2012| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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GRADUATE LIBRARY | GRADUATE LIBRARY SUBJECT REFERENCE | 658.4092 B3196 2012 (Browse shelf) | Available | CITU-CL-49138 |
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| 658.4092 Ad11 2009 The inspirational leader : how to motivate, encourage and achieve success / | 658.4092 Ad11 2009 The inspirational leader : how to motivate, encourage and achieve success / | 658.4092 Ad11 2009 Leadership for innovation : how to organize team creativity and harvest ideas / | 658.4092 B3196 2012 Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / | 658.4092 B5926 2012 Great leaders grow : becoming a leader for life / | 658.4092 C8297 2013 The magic question : a simple question every leader dreams of answering / | 658.4092 M5758 2018 Leadership agility : developing your repertoire of leadership styles / |
Includes index.
Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.
Why you need a brand-- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition - what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today.
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