The new public diplomacy : soft power in international relations / edited by Jan Melissen

Contributor(s): Melissen, Jan
Language: English Publisher: New York: Palgrave/Macmillan, c2007Description: xxiv, 221 pages; 23 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0230535542; 9780230535541Subject(s): International relations | DiplomacyDDC classification: 327.14
Contents:
Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery
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SUBJECT REFERENCE 		327.14 N42 2007 (Browse shelf) Available CITU-CL-39469
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Includes bibliographical references and index.

Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery
Introduction; J.Melissen * PART I: THE NEW ENVIRONMENT * The New Public Diplomacy: Between Theory and Practice; J.Melissen * Rethinking the 'New Diplomacy'; B.Hocking * PART II: SHIFTING PERSPECTIVES * Power, Public Diplomacy and the Pax Americana; P.van Ham * Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and South Africa; A.K.Henrikson * Public Diplomacy in the People's Republic of China; I.d'Hooghe * Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp * The EU as a Soft Power: The Force of Persuasion; A.Michalski * PART III: IMPROVING PRACTICE * Culture Communicates: US Diplomacy that Works; C.P.Schneider * Making a National Brand; W.Olins * Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan * Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery

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