Rumor in the marketplace : the social psychology of commercial hearsay / Fredrick Koenig.
By: Koenig, Fredrick [author]
Publisher: Dover, Massachusetts : Auburn House Publishing Company, [1985]Copyright date: c1985Description: xii, 180 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0865691177 :Subject(s): Corporate image | Rumor | Social psychologyDDC classification: 302.24 LOC classification: HD59.2 | .K63 1985Online resources: Contributor biographical information| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 302.24 K78 1985 (Browse shelf) | Available | CL-23731 |
Total holds: 0
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| 302.2345 B414 1996 Television and the remote control : grazing on a vast wasteland / | 302.2345 B414 1996 Television and the remote control : grazing on a vast wasteland / | 302.2345 B9773 2018 Television : visual storytelling and screen culture / | 302.24 K78 1985 Rumor in the marketplace : the social psychology of commercial hearsay / | 302.24 L329 1989 Persuasion : reception and responsibility / | 302.3 D736 2003 Group dynamics in the language classroom / | 302.3 G146 1997 Communicating in groups : applications and skills / |
Includes bibliographies and index.
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