Mass media/mass culture : an introduction / Stan Le Roy Wilson.

By: Wilson, Stan Le Roy [author]
Series: McGraw-Hill series in mass communicationPublisher: New York : McGraw-Hill, [1995]Copyright date: c1995Edition: third editionDescription: xvii, 428 pages : ill ustrations (some color) ; 24 cmContent type: text Media type: unediated Carrier type: volumeISBN: 0070708266 :Subject(s): Mass media and cultureDDC classification: 302.23 LOC classification: P94.6 | .W55 1995
Contents:
Part 1 Culture and communication: culture and communication - basic concepts; culture and mass communication - how they interact; international communication and culture. Part 2 Development of print media: book publishing - the permanent medium; newspapers - past, present and problems; magazines - the specialized medium. Part 3 Development of electronic media: motion pictures - cultural reflections; radio - a wireless wonder; recorded music - powerful and controversial; television - from soaps to satellites. Part 4 Media shapers and manipulators: advertising - selling the message; public relations - creating an image; the selling of American politics. Part 5 Media controls, concerns and consequences: legal constraints on the media; media ethics; media effects and consequences.
Summary: This text approaches the study of mass communication with a special emphasis on popular culture, with the aim of helping students understand how the evolution of the media affected certain cultural developments. A section on the latest technological trends and developments is included.
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SUBJECT REFERENCE 		302.23 W753 1995 (Browse shelf) Available CL-23162
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Includes bibliographical references and index.

Part 1 Culture and communication: culture and communication - basic concepts; culture and mass communication - how they interact; international communication and culture. Part 2 Development of print media: book publishing - the permanent medium; newspapers - past, present and problems; magazines - the specialized medium. Part 3 Development of electronic media: motion pictures - cultural reflections; radio - a wireless wonder; recorded music - powerful and controversial; television - from soaps to satellites. Part 4 Media shapers and manipulators: advertising - selling the message; public relations - creating an image; the selling of American politics. Part 5 Media controls, concerns and consequences: legal constraints on the media; media ethics; media effects and consequences.

This text approaches the study of mass communication with a special emphasis on popular culture, with the aim of helping students understand how the evolution of the media affected certain cultural developments. A section on the latest technological trends and developments is included.

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