Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
By: Johansson, Johny K [author]
Series: The Irwin/McGraw-Hill series in marketingPublisher: Boston : Irwin/McGraw-Hill, c2000Edition: Second editionDescription: xx, 604 pages : illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0073658634Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.848 LOC classification: HF1416 | .J63 2000Online resources: Publisher description | Table of contents| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.848 J599 2000 (Browse shelf) | Available | CL-26859 |
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| 658.84 W529 2012 How to get started in export / | 658.848 C844 2000 International marketing research / | 658.848 J263 1994 Industrial products : a guide to the international marketing economics model / | 658.848 J599 2000 Global marketing : foreign entry, local marketing & global management / | 658.848 R669 2002 Best practices in international marketing / | 658.848 T275 1987 International marketing / | 658.848 T275 2000 International dimensions of marketing / |
Includes bibliographical references and indexes.
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