Tourism : a modern synthesis / by Stephen Page, Joanne Connell.

By: Page, Stephen [author]
Contributor(s): Connell, Joanne.
Language: English Publisher: Andover : Cengage Learning, 2014Edition: Fourth editionDescription: xvii, 497 pages : colour illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781408060575; 9781408088432Subject(s): Tourism -- Marketing | Tourism. DDC classification: 338.4791
Contents:
Part 1 Understanding tourism 1. Introduction to tourism: themes, concepts and issues 2. The evolution and development of tourism 3. Understanding tourism demand 4. Understanding the tourist as a consumer Part 2 Understanding the tourism industry 5. Understanding and managing tourism supply: an introductory framework 6. Information communication technologies and e-tourism 7. Travel intermediaries: tour operators and travel agents 8. Transporting the tourist 9. Visitor attractions 10. Tourism accommodation and hospitality services Part 3 Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12. Tourism and entrepreneurship 13. The role of the public sector in tourism 14. Marketing tourism 15. Marketing tourism destinations Part 4 The impact of tourism 16. Economic impacts 17. Social and cultural impacts 18. Environmental impacts 19. The challenge of sustainability Part 5 Trends and themes in the use of tourist resources 20. Urban tourism 21. Rural tourism 22. Coastal and resort tourism 23. Tourism in the less developed world Part 6 Managing tourism activities 24. Planning and managing the tourist experience 25. Tourist health and safety: global challenges for tourism 26. Event tourism 27. The future of tourism
Summary: Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.
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Item type Current location Home library Call number Status Date due Barcode Item holds
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COLLEGE LIBRARY
SUBJECT REFERENCE 		338.4791 P145 2014 (Browse shelf) Available CITU-CL-47586
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Includes bibliographical references and index.

Part 1 Understanding tourism 1. Introduction to tourism: themes, concepts and issues 2. The evolution and development of tourism 3. Understanding tourism demand 4. Understanding the tourist as a consumer Part 2 Understanding the tourism industry 5. Understanding and managing tourism supply: an introductory framework 6. Information communication technologies and e-tourism 7. Travel intermediaries: tour operators and travel agents 8. Transporting the tourist 9. Visitor attractions 10. Tourism accommodation and hospitality services Part 3 Managing tourist operations and communicating with the visitor 11 Human resource management in tourism 12. Tourism and entrepreneurship 13. The role of the public sector in tourism 14. Marketing tourism 15. Marketing tourism destinations Part 4 The impact of tourism 16. Economic impacts 17. Social and cultural impacts 18. Environmental impacts 19. The challenge of sustainability Part 5 Trends and themes in the use of tourist resources 20. Urban tourism 21. Rural tourism 22. Coastal and resort tourism 23. Tourism in the less developed world Part 6 Managing tourism activities 24. Planning and managing the tourist experience 25. Tourist health and safety: global challenges for tourism 26. Event tourism 27. The future of tourism

Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students looking for a clear and comprehensive introduction to their studies which helps overcome these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of modern courses and the text covers both key principles and contemporary themes and issues at a global scale. It is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout their course.

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