Transnational management : text, cases, and readings in cross-border management / Christopher A. Bartlett, Sumantra Ghoshal, Julian Birkinshaw.

By: Bartlett, Christopher A, 1943- [author]
Contributor(s): Ghoshal, Sumantra | Birkinshaw, Julian M
Language: English Publisher: Boston : McGraw-Hill, 2004Edition: Fourth editionDescription: xiii, 850 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0072482761 (alk. paper); 9780072482768Subject(s): International business enterprises -- ManagementDDC classification: 658/.049 LOC classification: HD62.4 | .B365 2004Online resources: Publisher description | Table of contents
Contents:
Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities Case 1-1 Jollibee Foods corporations: International expansion Case 1-2 Acer Inc.: Taiwan’s Rampaging Dragon Case 1-3 Icon Medialab Reading 1-1 The tortuous evolution of the multinational corporation Reading 1-2 Managing in a borderless world Reading 1-3 Going global: Lessons from Late Movers Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning Case 2-1 Toys R Us Japan Case 2-2 Global wine wars Case 2-3 Hitting the wall: Nike and International Labor Practices Reading 2-1 Culture and Organization Reading 2-2 Clusters and the New Economics of Competition Reading 2-3 The end of corporate imperialism Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage Case 3-1 Caterpillar Tractor Co. Case 3-2 Komatsu, Ltd. Case 3-3 BskyB Case 3-4 GE Medical systems Reading 3-1 The globalization of markets Reading 3-2 Global Strategy…in a World of Nations? Reading 3-3 Strategies for global competition Chapter 4. Developing coordination and control: The organizational challenge Case 4-1 Philips & Matsushita Case 4-2 Becton Dickinson: Worldwide Blood Collection Team Case 4-3 Schneider Electric, Global Account Management Case 4-4 ABB’s Relays Business: Building and Managing a Global Matrix Reading 4-1 Tap your subsidiaries for global reach Reading 4-2 Making global strategies work Reading 4-3 Can selling be globalised? The pitfalls of global account management Chapter 5. Creating and Leveraging Knowledge: The Worldwide Learning Challenge Case 5-1 Procter and Gamble Japan Case 5-2 McKinsey and Co.: Knowledge and Learning Case 5-3 Skandia AFS Case 5-4 Meridian Magnesium Reading 5-1 Unleash innovation in foreign subsidiaries Reading 5-2 Integrating the Enterprise Reading 5-3 The knowledge-creating company Chapter 6. Managing across boundaries: The collaborative challenge Case 6-1 Xerox and Fuji-Xerox Case 6-2 Renault-Nissan Case 6-3 Star Alliance Reading 6-1 The global logic of strategic alliances Reading 6-2 Collaborate with your competitors – and win! Chapter 7. Building multidimensional capabilities: The management challenge Case 7-1 BRL Hardy Case 7-2 Silvio Napoli at Schindler India Case 7-3 GE Canada: The Energy Management Initiative (A) Case 7-4 Genzyme Reading 7-1 Local memoirs of a global manager Reading 7-2 Subsidiary initiative to develop new markets, SMR Chapter 8. Preparing for the Future: Evolution of the Transnational Case 8-1 BP Case 8-2 GE’s two-decade transformation: Jack Welch’s Leadership Reading 8-1 The myth of the Global Manager Reading 8-2 The New Global Game: How Your Company Can Win in the Knowledge Economy
Summary: Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
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SUBJECT REFERENCE 		658.049 B284 2004 (Browse shelf) Available CITU-CL-38644
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Includes bibliographical references and index.

Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities
Case 1-1 Jollibee Foods corporations: International expansion
Case 1-2 Acer Inc.: Taiwan’s Rampaging Dragon
Case 1-3 Icon Medialab
Reading 1-1 The tortuous evolution of the multinational corporation
Reading 1-2 Managing in a borderless world
Reading 1-3 Going global: Lessons from Late Movers
Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning
Case 2-1 Toys R Us Japan
Case 2-2 Global wine wars
Case 2-3 Hitting the wall: Nike and International Labor Practices
Reading 2-1 Culture and Organization
Reading 2-2 Clusters and the New Economics of Competition
Reading 2-3 The end of corporate imperialism Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage
Case 3-1 Caterpillar Tractor Co.
Case 3-2 Komatsu, Ltd.
Case 3-3 BskyB
Case 3-4 GE Medical systems
Reading 3-1 The globalization of markets
Reading 3-2 Global Strategy…in a World of Nations? Reading 3-3 Strategies for global competition
Chapter 4. Developing coordination and control: The organizational challenge
Case 4-1 Philips & Matsushita
Case 4-2 Becton Dickinson: Worldwide Blood Collection Team
Case 4-3 Schneider Electric, Global Account Management
Case 4-4 ABB’s Relays Business: Building and Managing a Global Matrix
Reading 4-1 Tap your subsidiaries for global reach Reading 4-2 Making global strategies work
Reading 4-3 Can selling be globalised? The pitfalls of global account management
Chapter 5. Creating and Leveraging Knowledge: The Worldwide Learning Challenge
Case 5-1 Procter and Gamble Japan
Case 5-2 McKinsey and Co.: Knowledge and Learning Case 5-3 Skandia AFS
Case 5-4 Meridian Magnesium
Reading 5-1 Unleash innovation in foreign subsidiaries Reading 5-2 Integrating the Enterprise
Reading 5-3 The knowledge-creating company
Chapter 6. Managing across boundaries: The collaborative challenge
Case 6-1 Xerox and Fuji-Xerox
Case 6-2 Renault-Nissan
Case 6-3 Star Alliance
Reading 6-1 The global logic of strategic alliances Reading 6-2 Collaborate with your competitors – and win!
Chapter 7. Building multidimensional capabilities: The management challenge
Case 7-1 BRL Hardy
Case 7-2 Silvio Napoli at Schindler India
Case 7-3 GE Canada: The Energy Management Initiative (A)
Case 7-4 Genzyme
Reading 7-1 Local memoirs of a global manager
Reading 7-2 Subsidiary initiative to develop new markets, SMR
Chapter 8. Preparing for the Future: Evolution of the Transnational
Case 8-1 BP
Case 8-2 GE’s two-decade transformation: Jack Welch’s Leadership
Reading 8-1 The myth of the Global Manager
Reading 8-2 The New Global Game: How Your Company Can Win in the Knowledge Economy

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

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