International marketing / Vern Terpstra, Ravi Sarathy.
By: Terpstra, Vern
Contributor(s): Sarathy, Ravi
Series: The Dryden Press series in marketingPublisher: Fort Worth : Dryden Press, c2000Edition: 8th edDescription: xxv, 753 p. : ill. (some col.), col. maps ; 29 cmISBN: 0030211123Subject(s): Export marketing -- ManagementDDC classification: 658.8/48 LOC classification: HF1416 | .T48 2000| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.8 T275 2000 (Browse shelf) | Available | CL-25467 |
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| 658.8 St26 1994 Fundamentals of marketing / | 658.8 Su35 2011 The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / | 658.8 T239 2002 Will & vision : how latecomers grow to dominate markets / | 658.8 T275 2000 International marketing / | 658.8 T71 1995 The discipline of market leaders : choose your customers, narrow your focus, dominate your market / | 658.8 W458 2003 Customer care in a week / | 658.8 W458 2003 Customer care in a week / |
Includes bibliographical references and indexes.
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