The loyalty advantage : essential steps to energize your company, your customers, your brand / Dianne M. Durkin.

By: Durkin, Dianne M, 1947- [author]
Language: English Publisher: New York : AMACOM, American Management Association, 2005Description: ix, 229 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volume ISBN: 0814408176; 9780814408179Subject(s): Employee motivation | Employee loyalty | Organizational commitment | Interpersonal communicationDDC classification: 658.3/14 LOC classification: HF5549.5.M63 | D87 2005Online resources: Table of contents
Contents:
Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
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Item type Current location Home library Call number Status Date due Barcode Item holds
BOOK BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
SUBJECT REFERENCE 		658.314 D935 2005 (Browse shelf) Available CITU-CL-33259
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Includes bibliographical references (p. 201-219) and index.

Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.

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