Communication and implementation : sustaining the practice / Jack J. Phillips, Wendi Friedman Tush.

"An essential knowledge resource"--P. [4] of cover.

Includes bibliographical references and index.

Acknowledgments from the Editors.
Principles of the ROI Methodology.
1. Reporting Results.
The Importance of Communication.
Principles of Communicating Results.
Timely Communication.
Targeted Communication.
Effective Media Selection.
Unbiased and Modest Communication.
Consistent Communication.
Testimonials from Respected Individuals.
Communication Strategy Shaped by the Audience’s Opinion of the Program Team.
Analysis of the Need for Communication.
Communication Planning.
Communication Policies.
Communication Plan for the Entire Program.
Communication Plan for the Impact Study.
Audience Selection.
Preliminary Issues.
Basis for Selecting the Audience.
Development of the Information: The Impact Study.
Executive Summary.
Background Information.
Objectives.
Evaluation Strategy or Methodology.
Data Collection and Analysis.
Program Costs.
Reaction and Planned Action.
Learning and Confidence.
Application and Implementation.
Business Impact.
Return on Investment.
Intangible Measures.
Barriers and Enablers.
Conclusions and Recommendations.
Report Development.
Selection of Communication Media.
Meetings.
Staff Meetings.
Manager Meetings.
Best-Practice Meetings.
Business Update Meetings.
Progress Reports.
Organizational Publications and Standard Communication Tools.
E-Mail and Electronic Media.
Brochures.
Case Studies.
A Case Example.
Process of Communication.
Providing Continual Feedback.
Presenting Impact Study Data to Senior Management.
Communicating with Executives and Sponsors.
Strengthen the Relationship with Executives.
Distribute Memos on Program Results.
Ask Executives to Participate in Program Review.
Analysis of Reactions to Communication.
Creating a Macro-Level Scorecard.
Advantages of a Macro-Level Scorecard.
Example.
Final Thoughts.
2. Making the Transition to the ROI Methodology.
Overcoming Resistance to the ROI Methodology.
Resistance Is Always Present.
Implementation Is Key.
Consistency Is Necessary.
Efficiency Is Always an Issue.
Transition Issues.
Transition-Planning Steps.
Step 1: Assess Readiness.
Step 2: Overcome Resistance.
Step 3: Communicate a Vision.
Step 4: Manage the Transition.
Step 5: Establish Management Infrastructure to Support the Process.
Prepare Policy, Procedures, and Guidelines.
Structure ROI as a Learning Tool, Not a Performance Evaluation Tool.
Develop a Project Plan.
Integrate Cost-Saving Methods.
Final Thoughts.
3. Building Capability and Support.
Fundamental Issues in Implementing the ROI Methodology.
Identifying a Champion.
Developing the ROI Leader.
Assigning Responsibilities.
Tapping into a Network.
The ROI Network.
Local Networks.
Internal Networks.
Developing Evaluation Targets for the Staff.
Preparing the Program Staff.
Involving the Staff.
Using ROI as a Learning Tool.
Addressing Objections to Implementation.
Teaching the Staff.
ROI Evaluations.
Selecting Programs for ROI Evaluation.
Reporting Progress.
Preparing the Management Team.
Building an Effective Partnership Between Program Staff and Senior Management.
Training Managers.
Target Audience.
Timing.
Enlisting Support from Top Management.
Content.
The Overall Importance of Programs.
The Impact of Programs.
The Process of Program Development and Evaluation.
Responsibilities During the Process.
Active Involvement.
Monitoring Progress and Communicating Results.
Final Thoughts.
4. Sustaining the Use of the ROI Methodology: Keeping the Process on Track.
The Challenges of Sustainability.
Stages of Implementation.
Stage 1: Recognition.
Stage 2: Reservation.
Stage 3: Renewal.
Stage 4: Integration.
Actions That Sustain the ROI Methodology.
Publishing Case Studies.
Holding Annual Progress Reviews.
Calculating the ROI on Implementation of the ROI Methodology.
Reviewing Staff Roles.
Establishing Mechanisms for Continuous Improvement.
Development of Best Practices.
Best Practice 1.
Best Practice 2.
Best Practice 3.
Best Practice 4.
Best Practice 5.
Best Practice 6.
Best Practice 7.
Best Practice 8.
Best Practice 9.
Best Practice 10.
Best Practice 11.
Summary.
Final Thoughts.
About the Authors.
Index.

This book presents various ways data can be communicated to target audiences. It focuses on how to analyze particular audiences and what kind of data each wants, as well as recommending ways of communicating it to them in today’s fast-paced work settings. Covers topics such as: importance of reporting and using data; communicating principles; typical audiences; audience needs; impact study reports; face-to-face meetings; executive summaries; one page summaries; web based tools; general interest articles; newsletters; brochures; using data; driving action; and tracking the use of data.