Introduction to accounting : an integrated approach / Penne Ainsworth, Dan Deines.

Includes index.

AINSWORTH/DEINES INTRODUCTION TO ACCOUNTING: AN INTEGRATED APPROACH, 4/E Part One Introduction: Business Operating Activities Chapter 1: Accounting and Business Chapter 2: Business Processes and Accounting Information Chapter 3: Operating Processes: Planning and Control Part Two Planning: Operating Activities Chapter 4: Short-term Decision Making Chapter 5: Strategic Planning Regarding Operating Processes Chapter 6: Planning, the Balanced Scorecard, and Budgeting Part Three Recording and Evaluating: Operating Activities Chapter 7: Accounting Information Systems Chapter 8: Purchasing/Human Resources/Payment Process: Recording and Evaluating Expenditure Process Activities Chapter 9: Recording and Evaluating Conversion Process Activities Chapter 10: Marketing/Sales/Collection/Customer Support Process: Recording and Evaluating Revenue Process Activities Part Four Introduction: Capital Resource Process Activities Chapter 11: Time Value of Money Part Five Planning: Capital Resource Process Activities Chapter 12: Planning Investments: Capital Budgeting Chapter 13: Planning Equity Financing Chapter 14: Planning Debt Financing Part Six Recording and Evaluating Capital Resource Process Activities Chapter 15: Recording and Evaluating Capital Resource Process Activities: Financing Chapter 16: Recording and Evaluating Capital Resource Process Activities: Investing Part Seven Evaluating: Operating and Capital Resource Processes Chapter 17: Company Performance: Profitability Chapter 18: Company Performance: Owners’ Equity and Financial Position Chapter 19: Company Performance: Cash Flows Chapter 20: Company Performance: Comprehensive Evaluation Appendix: Apple’s Annual Report Index

This textbook integrates financial and managerial accounting as opposed to keeping these areas separate, the approach followed by most books and curriculums. By “integration”, we mean the authors focus on the business process and examine the activities from both an external, financial reporting perspective and an internal, management decision-making perspective. The text incorporates real world applications, including actual financial statements, to reinforce the relevance of topics to real business situations and promote student interest. The text also promotes active learning through Enhance Your Understanding “probing” questions placed sporadically throughout many chapters, Of Interest boxes that provide additional information relating to the chapter concepts, new Fast Fact boxes that provide additional information related to chapter concepts in a short, trivia-like manner, and end-of-chapter group exercises. There are three key distinctions to the Ainsworth/Deines approach. They are: 1. Integration—described in preceding paragraph. 2. Within the context of business processes, Ainsworth/Deines is organized by planning for activities, performing those activities (in other words, capturing them in the financial statements), and finally, evaluating those business activities. 3. An organization around the Statement of Cash Flows first focusing on Operating Activities (what is my business, my product, who are my customers?) and then Financing and Investing Activities (how do I fund my business, how do I expand, what are the financial risks, etc?).