Principles of marketing / Emmanuel F. Ligaya, Violeta L. Jerusalem, Jonas M. Palencia, Marjueve M. Palencia
By: Ligaya, Emmanuel F [author]
Contributor(s): Jerusalem, Violeta L | Palencia, Jonas M | Palencia, Marjueve M
Publisher: Manila: Fastbooks Educational Supply, Inc., 2017Description: xi, 188 pages: illustrations; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9786219560962Subject(s): MarketingDDC classification: 658.8
Contents:
Foreword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
BOOK
|
HIGH SCHOOL LIBRARY - SHS | HIGH SCHOOL LIBRARY - SHS Filipiniana | 658.8 L6266 2017 (Browse shelf) | c.1 | Available | SHS - 298 | ||
|
BOOK
|
HIGH SCHOOL LIBRARY - JHS | HIGH SCHOOL LIBRARY - SHS Filipiniana | 658.8 L6266 2017 (Browse shelf) | c.2 | Checked out | 11/09/2022 | SHS - 299 |
Total holds: 0
Foreword Syllabus Table of Contents Introduction Chapter 1: Marketing Principles and Strategies Chapter 2: Customer Relationship: Customer Service Chapter 3: Market Opportunity Analysis and Consumer Analysis Chapter 4: Developing the Marketing Mix Chapter 5: Managing the Marketing Effort (The Marketing Process) Chapter 6: Workshop and Presentation of Marketing Plan Glossary of Terms References Author's Profiles
600-699 658
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