Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie.
By: Sekaran, Uma
Contributor(s): Bougie, Roger
Publisher: Chichester : Wiley, 2009Edition: 5th edDescription: xx, 468 p. : ill. ; 24 cmISBN: 9780470744796 (pbk.); 0470744790 (pbk.)Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 LOC classification: HD30.4 | .S435 2010Other classification: QB 100 | SOZ 710f | WIR 505f Review: "Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 650.072 Se47 2009 (Browse shelf) | Available | CITU-CL-42111 |
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| 650.028546 C579 1996 Lotus Notes 4 plain & simple / | 650.02855369 R825 1991 Lotus 1-2-3, release 2.2 : short course / | 650.071173 K658 2001 The business school for people who like helping people / | 650.072 Se47 2009 Research methods for business : a skill-building approach / | 650.0721 P592 2015 Business research methodology / | 650.1 B289 2011 Shine : how to survive and thrive at work / | 650.1 B696 1997 The power to get in / |
Includes bibliographical references and index.
"Research Methods for Business: A Skill Building Approach is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager." "The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods."--BOOK JACKET.
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