Rural tourism and enterprise : management, marketing and sustainability / edited by Ade Oriade and Peter Robinson.

Contributor(s): Oriade, Ade [editor.] | Robinson, Peter, 1979- [editor.]
Publisher: Wallingford, UK : Boston, MA : CAB International, [2017]Copyright date: c2017Description: xxix, 253 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781780647500 (pbk. : alk. paper)Subject(s): Rural tourism -- Marketing | Sustainable tourism | Rural tourismDDC classification: 910.68 LOC classification: G155.A1 | R87 2017
Contents:
Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world /Weng Marc Lim and Sine Heitman -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Challenges and strategies for rural business operations in developed and developing economies /Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.
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SUBJECT REFERENCE 		910.68 R8801 2016 (Browse shelf) Available CITU-CL-48716
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Includes bibliographical references and index.

Rural enterprise business development: the developed world context / Peter Robinson & Alison Murray -- Selling to consumers / Sammy Li, Roya Rahimi & Nikolaos Stylos -- Sustainability, CSR and ethics : developed economies perspective / Caroline Wiscombe -- Community engagement and rural tourism enterprise / Peter Wiltshier -- Social enterprise and the rural landscape / Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson -- The rural business environment in developing economies / Solomon Olorunfemi Olubiyo & Ade Oriade -- Marketing and communications and rural business in developing countries / Abiodun Elijah Obayelu & Nikolaos Stylos -- Consumers and rural tourism in developing economies / Vivienne Saverimuttu and Maria Estela Varua -- Sustainability and ethics in rural business and tourism in the developing world /Weng Marc Lim and Sine Heitman -- Community engagement, rural institutions and rural tourism business in developing countries / Anahita Malek, Fabio Carbone & Asia Alder -- Challenges and strategies for rural business operations in developed and developing economies /Ade Oriade and Peter Robinson -- Developing and growing knowledge within rural tourism enterprises / Tony Greenwood and Jo Tate -- Collaborate to innovate : challenges and strategies for rural business to innovate / Ainurul Rosli, Jane Chang and Maria L. Granados -- Strategies for rural business growth / Crispin Dale, Neil Robinson and Mike Evans -- Opportunities for growth : the rural tourism policy and planning perspective / Caroline Wiscombe and Steve Gelder -- Conclusion / Ade Oriade and Peter Robinson.

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