Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston.
By: Winston, Wayne L [author.]
Publisher: Indianapolis, IN : John Wiley & Sons, [2014]Description: xxx, 690 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118373439 (pbk); 111837343X (pbk)Subject(s): Microsoft Excel (Computer file) | Marketing research -- Data processing | Electronic spreadsheets | EXCEL | Marketing | DatenanalyseDDC classification: 658.80072 LOC classification: HF5415.2 | .W56 2014Online resources: Companion website with downloadable Excel files used in this book.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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BOOK
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COLLEGE LIBRARY | COLLEGE LIBRARY SUBJECT REFERENCE | 658.80072 W733 2014 (Browse shelf) | Available | CITU-CL-45920 |
Total holds: 0
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| 658.800285 C268 2000 Cases in electronic commerce / | 658.800285 H12 1997 Net gain : expanding markets through virtual communities / | 658.800285 K124 1997 Electronic commerce : a manager's guide / | 658.80072 W733 2014 Marketing analytics : data-driven techniques with Microsoft Excel / | 658.800973 T619 1986 Cases and classics in marketing management / | 658.802 As71 1990 Marketing : principles & strategy / | 658.802 C337 1991 Organizing and implementing the marketing effort : text and cases / |
Includes index.
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